E-commerce:
The dream/nightmare and reality
No place for amateurs

The dream: you sleep in late, grab a cup of coffee, saunter into your home office in your jammies, fire up "old Betsy" and fill the orders that came in overnight, check your e-mail, check your bank to make sure the money was transferred from your credit card company, now your ready for the important part of the day, its time for a round of golf.

That’s the image that has been sold to the public through the news, magazines, radio, and major .com advertising firms.

The nightmare: you get up early, skip coffee go directly to your computer hit the send-and receive button and look at a blank screen, no orders, you give the terminal a quick slap on the right side ( like that s going to fix it ) you groan because you know you are in for another 10 to12 hrs. of trying to figure out what’s wrong ( this time ) . You begin by checking out your key words then your links, your pages, on a whim you decide to check the one or two search engines that by some miracle you ended up on with decent placement, and find horror of horrors you are not there, you are history, gone, not even a trace that you ever existed. You slap your forehead and try to stop the tear slowly forming in the corner of your eye as you realize you forgot to resubmit on time, now you have to resubmit and wait until you are re-listed and you pray for a decent position, in the meantime you buy mailing list and everything else you can think of, hopefully to get some traffic.

As you are doing all this it slowly dawns on you that you are chained to this machine, that it is sucking you dry of your time, energy, hopes, and money, and giving you back nothing but frustration, forcing you to do everything you don’t want to do, and not allowing you to do what you want to do, which is fill orders and play golf.

The problem: The Internet is huge, it is over 800,000,000 strong and is growing at the rate of about 2,000 per minute; 24/7.

If the Internet is like a highway, e-commerce is like a billboard on that highway, they are different but are intertwined. The Internet is becoming a world onto its self, its like a living thing, it expands, contracts, it undulates and moves, it is constantly changing, all the rules for success of the past no longer work today and the rules for today wont work tomorrow in this ever changing world of the Internet.  Scary stuff.   Here it is:  8 out of 10 start-ups do not make it. As in the real world everyone wants to win the lottery, few do.

The solution: A full service web development and maintenance commune.

What is that exactly, it is a company that can do everything you need done to make it. Everything from simple domain name and registration to site development, tech. support, site maintenance, credit cards, submission not only to a large # of search engines but more importantly great placement on each one, and automatic resubmission, saving you down time, the list goes on.

A full service company will give you a free consultation to determine what your needs are, including your tech. abilities, your expectations and how realistic they may be, and help you lay out a marketing plan.

You will be able to use as many services that you need at anytime, because everything you need is in one place and one phone call away.

Douglas Gaines, Editor
Doug@rnp-inc.com

Raven Crone, CEO
www.rnp-inc.com
877-786-4563  

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