credibility

IN THIS ISSUE:
1.)... Note from the CEO
2.)... Today's Feature Article

1.) Notes from the CEO:

I believe that Doug Gaines’ article on Internet trust is one of the main factors of why sales are low on the Internet. Yesterday, I tried to purchase a computer program online and was met with hostility when I called to verify the order. By this time my $299 was accepted into his account and as yet, I’ve not received a credit. Now, $300 is nothing to sneeze at, but this merchant told me to take my business elsewhere because I questioned his practices. This is a bad reflection on any business, but on the Internet, it’s a terrible reflection on all businesses.

We are all trying to build trust.

As far as I can say, I would have continued the purchase, but now will chargeback on the merchant. I haven’t received the product, and he has my money. I’ve complained to his service provider (which happens to be one that I work with) and the chargeback itself will go against his record. Too many, and he’s out of business.

But consider, customer service is primary in any business, whether online or off. It was sorely lacking in his. Make sure it’s not lacking in yours.

Raven Crone

2.)     Credibility
        and the Internet
          by Douglas Gaines

The Internet is constantly being touted as the marketplace of the future, the key word here is future. Last year the Internet accounted only for 1% of all sales. Why? There are many reasons but the biggest one is trust or lack of. The same people that tell us how treat the Internet is (the news media) also hit us almost daily with credit card fraud, identity theft, hackers getting into everything, unfilled orders without recourse and the list goes on. On one hand the merchant is being told to get on this fantastic opportunity and at the same time all of the potential customer base is being told that the Internet is a wild and woolly dangerous place to go, that is, if they get burned there is nothing that can be done, there are no laws to protect them and for many cyberspace is an abstract thought instead if a real and tangible thing.

How do you overcome all of that, establish creditability and build trust?

Here are some tips to help you build that trust and improve your bottom line.

1)    Start with a clean sharp site
       (www.rnp-inc.com) can help from
       concept to launch.
2)    State years in business
3)    Join and display on your site chamber
       of commerce, better business bureau,
       professional associations (very
       important)
4)    Clearly display your guarantee and
       return policies (and honor them).
5)    Be accessible by phone if possible.
       People don’t like just e-mailing and
       they hate machines. People want
       people.
6)    Extremely important: if you ask for
       payment by credit card make sure you
       go with a credit card processing
       company with (ssl) 128 encryption.
       This is for the protection of your
       customer.

       Make sure to make your customer
       aware that all their information is
       protected.
7)    Let your customers know that you do
       not sell or rent out their names or
       address to any company for any
       reason.
8)    2 weeks after you ship your order send
       a thank you note- snail mail.

For a free consultation contact Raven Crone at www.rnp-inc.com or call (1-877-786-4563)

Doug Gaines is the owner of the site www.awakeninggodsgifts.com. This above article is an expression of 20 years of business with a storefront now with his product on the Internet as a test run. He believes that the Internet should be viewed as a storefront and business completed with that viewpoint.

We at the Editorial Team would like to thank all our subscribers for reading RNP-INC.com News. We hope you find this information thought provoking and insightful.

Sincerely,
Raven Crone
ravenc@rnp-inc.com
Editor

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